Recent Work

 

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Over the course of the last few years, we have undertaken a wide range of qualitative and quantitative research projects including:

Heinz - product concept evaluations in the foodservice sector.

The OR Society - marketing strategy development.

Jessops Photographic - qualitative assessment of new service concept.

Opportunity Peterborough - quantitative survey of residents’ opinions about the planned development of the city and Opportunity Peterborough.

David Wilson Homes - quantitative survey of residents of towns where David Wilson is building to assess likes and dislikes of the locations.

Invest Milton Keynes - qualitative and quantitative studies of MK residents covering development, growth, work, leisure, education and transport issues.

Jessops Photographic - qualitative assessment of proposed new service; quantitative survey of customer satisfaction.

Christian Research - communications projects including editing and writing bi-monthly research digest.


Warwick Castle - quantitative survey of awareness of events and attractions among local residents.

Microsoft Xbox - quantitative appraisal of proposed new display concept among potential purchasers of the product and in-store interviewing of sales personnel.

British Association of Counsellors and Psychotherapists - translating research findings into marketing strategy and formulating communications plan.

Halls Beeline - Qualitative study into the behaviour and motivations of professional decorators in choosing paint brushes and rollers.

Hammerson - Qualitative study into non-food shopping habits in the vicinity of a proposed city regeneration project; quantitative consumer study into the naming of a forthcoming new shopping centre.

Enterprise Inns - Qualitative appraisal of a proposed new management structure among licensees.

 
   
     
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