Sharp started his career in Account Management with London Advertising
agencies including Ogilvy & Mather and Holmes Knight Ritchie.
Joined Weetabix Limited in 1973 as Market Research Assistant, subsequently
Market Research Manager, Product Manager and then New Product Development
Manager. Developed and launched a number of brands including Weetos.
Moved to Grey Communications Group (Midlands) as Head of Planning and
Account Director on British Gas, Tilda Rice, Radio Rentals; appointed
Deputy Managing Director.
Founded his own company in 1994. Has undertaken market research and
staff research projects for Barclays Bank, HJ Heinz, Enterprise Inns,
Jessops Photographic, Hammersons, David Wilson Homes, BACP, Invest Milton
Keynes, Opportunity Peterborough, Warwick Castle and Microsoft.